Award for excellent public relations work on social media platforms – Award ceremony at Agritechnica 2023 – submission deadline September 17, 2023
(DLG). The DLG (German Agricultural Society) invites farmers and farming professionals, active on social media, to take part in the 2023 DLG Agri Influencer Award scheme. Recognizing informative, high-quality agricultural channels and social media profiles, the award and its winners will be introduced to a wider audience. The new social media award was incepted by the DLG in 2022 with the result that participating agricultural influencers were introduced to the general public.
In 2023, the DLG Agri Influencer Award will encompass in six categories, three for German language and three for international channels:
DLG Best Agri YouTuber International
Open to farmers and farms active in agriculture and running a YouTube channel with agricultural and agricultural technology content in any non-German language. At least 1,000 followers are required.
DLG Best Agri YouTuber German language
Open to farmers and farms active in agriculture and running a YouTube channel in the German language, delivering agricultural and agricultural technology content. At least 1,000 followers are required.
DLG Best Agri Instagrammer/Facebook International
Open to farmers and farms active in agriculture and running an Instagram or Facebook channel with agricultural and agricultural technology content in any non-German language. At least 1,000 followers are required.
DLG Best Agri Instagrammer/Facebook German language
Open to farmers and farms active in agriculture and running an Instagram or Facebook channel in the German language, delivering agricultural and agricultural technology content. At least 1,000 followers are required.
DLG Best Agri TikTokker International
Open to farmers and farms active in agriculture and running a TikTok channel with agricultural and agricultural technology content in any non-German language. At least 1,000 followers are required.
DLG Best Agri TikTokker German language
All channels that are farmers or farms, that work actively in agriculture while running a TikTok channel in the German language, delivering agricultural and agricultural technology content At least 1,000 followers are required.
The awards in each of the three categories – Youtube, Instagram/Facebook, TikTok – are conferred on a social media profile or channel that is especially committed to public relations work in agriculture. The criteria are:
Reach
Quality of content
Creativity of appearance
Topic selection
Implementation of the topics in words and pictures
Highlighting the multifaceted nature of agriculture
Balance of content
Interaction with the community
To evaluate the submissions, the DLG has appointed an independent, international jury consisting of recognized media and communication experts, as well as the winners of the DLG Agri Influencer Awards 22. The submission deadline is September 17, 2023. The award ceremony will take place on November 16, 2023 at the Young Farmers Party at Agritechnica 2023 in Hanover, Germany.
Further information about the DLG Agri Influencer Award 2023 and the online application can be found at www.dlg.org/aia23.
DLG-Mediaservice
Dr. Malene Conlong
Tel.: +49 69 24788-237
E-Mail: M.Conlong(at)DLG.org
Rainer Winter
Tel.: +49 69 24788-212
E-Mail: R.Winter(at)DLG.org
DLG (Deutsche Landwirtschafts-Gesellschaft e.V. – German Agricultural Society), founded in 1885 by Max Eyth, is an open network and serves as a professional voice of agriculture, agribusiness and the food industry. Its goal is to promote progress by transferring and communicating knowledge, quality and technology. DLG has over 30,000 members. It is politically independent and internationally networked. As one of the leading organizations in its sector, DLG organizes trade fairs and events in the fields of agriculture and food technology, conducts tests of foods and beverages, agricultural machinery and equipment, as well as farm inputs, and in a large number of expert committees develops answers to the challenges confronting agriculture, agribusiness and the food industry.
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